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Formula Bot

AI data analysis platform that turns plain-English questions into formulas, charts, and dashboards

★★★★☆4.4(320 reviews)
Freemium

Category

AI Spreadsheet Tools

Pricing

Freemium

Rating

4.4

Reviews

320

Published Jul 18, 2026Updated Jul 20, 2026

Screenshots

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About Formula Bot

Formula Bot is for the spreadsheet user who knows what they want to ask but not how to make the software do it. It earned its audience with a single sharp tool — type what you want in plain English, get the Excel or Google Sheets formula — and that remains the fastest on-ramp: millions of spreadsheet users hit a formula wall long before they hit a data wall.

The platform around it has grown into a general AI analyst. Upload a file and you can ask questions conversationally, clean and transform the data by describing what you want, generate charts, and promote the results into automated dashboards that refresh on a schedule. The differentiating touch is code transparency: every answer shows the Python, SQL, or R that produced it, which builds trust and doubles as a learning tool for analysts leveling up.

The tradeoff is that Formula Bot analyzes data brought to it. There's no live sync from ad platforms or CRMs, so recurring reporting on SaaS data involves re-uploading or working around it — the gap connected platforms like Equals fill with integrations. And the message/action meters mean truly exploratory, ask-fifty-questions analysis belongs on Max rather than Starter. Formula Bot wins with individual analysts, students, and operators who want maximum analytical power per dollar without adopting a new data stack.

Key Features

Natural-language questions answered with charts, tables, and insights
Excel and Google Sheets formula generation and explanation
Automated dashboards refreshed on a schedule
Data cleaning and transformation via plain-English instructions
Sentiment analysis and text processing on uploaded data
Code transparency: see the Python, SQL, or R behind every answer
Scheduled automated reporting
Row-level security for data isolation

Formula Bot offers a limited free tier (no credit card required) and three paid plans metered on messages and AI Actions. Starter at $18/month includes 250 messages, 2,500 AI Actions, 2 automated dashboards, and a 200 MB upload limit — sized for an individual analyst. Max at $29/user/month removes the message cap, doubles AI Actions to 5,000 per user, raises uploads to 500 MB, and adds a shared workspace for teams. Enterprise at $149/user/month scales to 15,000 AI Actions, 20 automated dashboards, 1 GB uploads, and white-label embeds, with a custom tier above it for bespoke quotas and connectors. The practical read: if you mostly need formula generation and occasional analysis, Starter is plenty. The jump to Max is about collaboration and unlimited questioning; Enterprise is for embedding Formula Bot's outputs into your own products or client deliverables.

Starter

$18/mo
  • 250 messages per month
  • 2,500 AI Actions
  • 2 automated dashboards
  • 200 MB upload limit
  • Unlimited file uploads and data retention

Max

$29/mo
  • Unlimited messages
  • 5,000 AI Actions per user
  • 10 automated dashboards
  • 500 MB upload limit
  • Shared team workspace

Enterprise

$149/mo
  • Unlimited messages
  • 15,000 AI Actions per user
  • 20 automated dashboards
  • 1 GB upload limit
  • White-label embeds

Custom

Custom
  • Custom quotas and dashboards
  • Custom connectors
  • Custom embed features

Use Cases

Generating and debugging complex Excel or Google Sheets formulasUploading a CSV and getting instant charts and summary insightsCleaning messy exported data without writing scriptsStanding dashboards that refresh automatically for recurring reportsSentiment analysis on survey responses or reviewsLearning what the AI did by reading the generated code

Limitations

  • Message and AI Action meters cap heavy exploratory analysis on lower tiers
  • Web platform — it analyzes uploaded data rather than living inside Excel itself
  • Less suited to live business-tool syncing than integration-first platforms like Equals
  • Dashboard counts are capped per tier, which constrains multi-client reporting

Frequently Asked Questions

Is Formula Bot just a formula generator?
Not anymore. Formula generation remains the famous feature, but the platform now covers the full analysis loop: upload data, ask questions in plain English, get charts and dashboards, schedule reports, and inspect the generated Python, SQL, or R. The formula generator is one tool inside a broader AI analyst.
What is the difference between messages and AI Actions?
Messages are conversational turns with the AI — each question counts as one. AI Actions meter the underlying work the platform performs, like transformations and enrichment steps. Starter caps both (250 messages, 2,500 actions); Max removes the message cap and meters only actions per user.
Should I pick Formula Bot or Rows?
Pick Formula Bot. Rows was acquired by Superhuman in February 2026 and its standalone connected-spreadsheet product is winding down, so it's no longer a safe choice for new workflows. Formula Bot covers the upload-and-analyze loop — answers, formulas, and dashboards from your files — and remains independent and actively developed.

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