Formula Bot vs Rows
Formula Bot and Rows attacked the AI spreadsheet problem from opposite ends — upload-and-analyze versus a live connected spreadsheet. Superhuman's February 2026 acquisition of Rows settled the choice for new users: the standalone Rows product is winding down, while Formula Bot continues as an independent platform.
AI data analysis platform that turns plain-English questions into formulas, charts, and dashboards
The AI-powered spreadsheet that imports live business data and analyzes it for you
Feature Comparison
| Feature | Formula Bot | Rows | Winner |
|---|---|---|---|
| Status | Independent and actively developed | Acquired by Superhuman; standalone winding down | A |
| Core shape | Upload-and-analyze AI platform | AI spreadsheet with live integrations | = |
| Excel/Sheets formulas | Best-in-class generation and explanation | Its own formulas; not an Excel helper | A |
| Data input | File uploads (200 MB–1 GB by tier) | Scheduled syncs from business tools + imports | B |
| Code transparency | Shows Python, SQL, or R behind every answer | AI answers without exposed code | A |
| Entry price | $18/month Starter (250 messages) | $8/user/month Plus (200 AI tasks) | B |
| Unlimited AI tier | Max at $29/user/month (unlimited messages) | None — 1,000 tasks/month on Pro | A |
| Automated dashboards | 2–20 by tier, scheduled refresh | Spreadsheets doubled as live dashboards | = |
| Long-term bet | Standalone roadmap | Future lives inside Superhuman Docs | A |
Formula Bot
- Independent product you can safely adopt today
- The go-to AI formula generator for Excel and Google Sheets
- Unlimited questioning for $29/user/month on Max
- Visible Python/SQL/R builds trust and teaches as you go
- White-label embeds on Enterprise for client deliverables
- No live connections to business tools — data arrives by upload
- Message and AI Action meters cap exploration on Starter
- Dashboard counts capped per tier
- Not a replacement for your working spreadsheet
Rows
- Live integrations eliminated weekly copy-paste reporting
- Native AI functions for cell-level enrichment
- AI Vision extracted tables from PDFs and images
- Its ideas continue inside Superhuman Docs
- Standalone product is winding down after the Superhuman acquisition
- New workflows built on it face a guaranteed migration
- Roadmap and support horizon are uncertain
- Never solved the help-me-in-Excel job Formula Bot owns
Our Verdict
Formula Bot is the better choice for anyone deciding today: it's independent, its formula generation remains best-in-class, and its analyst platform covers upload-driven reporting for $18–29/month. Rows' connected-spreadsheet approach was genuinely different — but recommending a product in wind-down to new users isn't defensible, and existing Rows users should shortlist Formula Bot for analysis-centric workflows.
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