Rows vs Equals
Rows and Equals both connected spreadsheets to live business data — Rows as a per-user team tool, Equals as a company-wide analytics platform with unlimited seats. Superhuman's acquisition of Rows in February 2026, and the wind-down of its standalone product, reframed this comparison as a migration question.
The AI-powered spreadsheet that imports live business data and analyzes it for you
The analytics platform that pairs a connected spreadsheet with an AI agent for business reporting
Feature Comparison
| Feature | Rows | Equals | Winner |
|---|---|---|---|
| Status | Acquired by Superhuman; standalone winding down | Independent and actively developed | B |
| Buyer | Individuals and teams | Companies (finance, ops, leadership) | = |
| Pricing model | Free tier; $8/user/mo; $79 + $8/user Pro | $24k–$60k/year, unlimited seats | A |
| Data sources | SaaS integrations, files, API | Databases, warehouses, and business tools | B |
| Warehouse connection | Not a focus | Native from Business tier up | B |
| SQL support | Spreadsheet formulas and AI functions | SQL and spreadsheet formulas side by side | B |
| AI model | Metered AI tasks per plan | AI agent with $250–$1,000/month included usage | B |
| Seats | Per-user pricing | Unlimited viewers and editors on every plan | B |
| Adoption friction | Self-serve, free to start | Annual contract with a sales process | A |
| Long-term bet | Future lives inside Superhuman Docs | Standalone roadmap | B |
Rows
- Self-serve and free to start — no procurement
- Live SaaS integrations covered most team reporting
- Cell-level AI functions and a real API
- Its connected-spreadsheet ideas continue inside Superhuman Docs
- Standalone product is winding down after the Superhuman acquisition
- New adoption means a guaranteed migration later
- Never built for warehouse-scale, governed analytics
- Roadmap and support horizon are uncertain
Equals
- Independent platform with an active roadmap
- One system: connected sheets, BI dashboards, AI agent
- Unlimited seats — the whole company can query
- Warehouse-native with SQL alongside spreadsheet formulas
- Purpose-built for revenue and SaaS-metrics reporting
- $24,000/year minimum locks out individuals and small teams
- Annual contract with sales process — no self-serve start
- AI usage beyond the included allowance bills additionally
- Overkill for simple team reporting
Our Verdict
Equals is the better choice today, with a caveat: it only fits companies ready for an annual platform starting at $24,000/year. Teams that loved Rows for warehouse-adjacent revenue reporting will find Equals the natural upgrade — connected sheets, SQL, dashboards, an AI agent, unlimited seats. Smaller teams priced out of Equals should look at Bricks or Formula Bot instead of adopting a sunsetting product.
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