Frase

Verified

AI SEO and content briefing platform for faster draft production

New listing Paid

Published Mar 12, 2026 Updated Mar 12, 2026Verified listing: core company and product details confirmed by the editorial workflow.

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About Frase

Frase blends research, content briefs, optimization guidance, and AI-assisted drafting so smaller SEO and content teams can move faster from keyword to publish-ready outline.

Key Features

AI-generated outlines and SERP-based content briefs

Optimization suggestions while drafting or editing

Research workflow that speeds up first-draft creation

Pricing Plans

Estimate this tool in your stack

Frase sells through self-serve plans with usage limits around documents, optimization, and team collaboration.

Use Cases

Drafting SEO articles from outlines Creating briefs for outsourced content teams Refreshing blog posts with missing topical coverage

Limitations

AI drafting still needs strong editorial review
May feel lightweight for larger enterprise SEO teams

Frequently Asked Questions

Is Frase more of a writing tool or an SEO tool?

Frase sits in the middle. It helps with briefs and optimization like an SEO tool, but its drafting workflow makes it useful for teams that want writing assistance too.

Benchmark Position

Frase currently ranks #8 in the ai writing leaders scorecard.

View all benchmark scorecards

Benchmark Scorecard

AI Writing Leaders

Tools ranked for content workflow breadth, affordability, and team-readiness.

View full benchmark

Top Overall

Jasper 63

Best overall balance of value, freshness, capability breadth, and market signal.

Budget Pick

Buffer AI Assistant 73

freemium access and a strong value score for recurring spend.

Power Pick

Jasper 71

High feature depth with strong API/platform support for demanding teams.

Rising Pick

Copy.ai 70

Strong recent momentum driven by freshness and external trend signals.

Current leaders

long-form content • campaign workflows • brand voice

1 Jasper

Value 62 • Feature depth 68 • Trend 67

overall

2 Copy.ai

Value 62 • Feature depth 42 • Trend 70

overall

3 Gamma

Value 86 • Feature depth 42 • Trend 70

overall

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Frase

About Frase

Key Features

Pricing Plans

Use Cases

Limitations

Frequently Asked Questions

Benchmark Position

AI Writing Leaders

Alternatives & Related Tools

Clearscope

Copy.ai

Surfer

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