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Hootsuite OwlyWriter AI logo

Hootsuite OwlyWriter AI

AI social media copy and idea generation inside Hootsuite's publishing stack

New listingPaid

Category

AI Social Media

Pricing

Paid

Rating

—

Rank

#6

Published Mar 12, 2026Updated Jul 22, 2026
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About Hootsuite OwlyWriter AI

OwlyWriter AI was Hootsuite's built-in assistant for generating post drafts and repurposing ideas — but the brand has been retired. It first evolved into OwlyGPT, and with Hootsuite's June 2026 Social OS relaunch its AI writing now lives inside Wisdom, Hootsuite's social-first AI agent. The old OwlyWriter page redirects there.

Key Features

Generated social post drafts from prompts or campaign topics
Repurposed high-performing content into new channel variations
Kept scheduling, approval, and AI writing in the same environment
Successor Wisdom adds live social-conversation intelligence to content generation

Pricing Plans

Estimate this tool in your stack

Note: OwlyWriter AI no longer exists as a named product — its AI writing capabilities were included in all Hootsuite plans and are now delivered through Wisdom and the Hootsuite Social OS suite, with pricing still based on seats, channels, and broader social management requirements. Check current Hootsuite plans for how AI features are packaged after the June 2026 relaunch.

Use Cases

Filling social calendars fasterRepurposing blog or webinar content into postsSupporting team-based review and publishing workflows

Limitations

  • Brand retired (Jun 2026): OwlyWriter AI became OwlyGPT and is now folded into Wisdom within Hootsuite Social OS — the standalone OwlyWriter product page redirects to Wisdom
  • Docs, tutorials, and reviews referencing OwlyWriter describe a product name that no longer appears in Hootsuite's lineup
  • Best fit if your team already uses Hootsuite
  • Overkill for solo creators who only need lightweight scheduling

Frequently Asked Questions

What happened to OwlyWriter AI?
Hootsuite retired the OwlyWriter AI brand in stages. It was first rebranded as OwlyGPT, connecting content generation to live social conversations. Then on June 24, 2026, Hootsuite relaunched its whole platform as Social OS and introduced Wisdom — a social-first AI agent that turns social signals into content, insights, and actions. The old OwlyWriter product page now redirects to the Wisdom page. If you're a Hootsuite customer, the AI writing capabilities live on inside the platform; if you were shopping for OwlyWriter specifically, evaluate Wisdom within Hootsuite plans, or a standalone alternative like Buffer's AI Assistant or Predis.ai.
Why choose Hootsuite's AI over a standalone writer?
Hootsuite's AI (now Wisdom) is useful when your team already lives in Hootsuite and wants AI help inside the same planning, approval, and publishing workflow — and unlike the old OwlyWriter, Wisdom also draws on live social listening data when generating ideas.

Benchmark Position

Hootsuite OwlyWriter AI currently ranks #6 in the ai writing leaders scorecard.

View all benchmark scorecards

Benchmark Scorecard

AI Writing Leaders

Tools ranked for content workflow breadth, affordability, and team-readiness.

View full benchmark

Top Overall

Namelix67

Best overall balance of value, freshness, capability breadth, and market signal.

Budget Pick

Namelix85

free access and a strong value score for recurring spend.

Power Pick

Jasper71

High feature depth with strong API/platform support for demanding teams.

Rising Pick

Namelix70

Strong recent momentum driven by freshness and external trend signals.

Current leaders

long-form content • campaign workflows • brand voice

1Namelix

Value 100 • Feature depth 61 • Trend 62

67

overall

2Jasper

Value 62 • Feature depth 68 • Trend 63

60

overall

3Copy.ai

Value 62 • Feature depth 42 • Trend 61

53

overall

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